Natural beauty,
proven at wholesale.
The numbers your buyers
ask for first.
Units ordered wholesale across the five lines in this proposal.
Amazon ratings across the line · 4.2–4.7★ across listings. Customers reorder, and they say so.
Retail doors in 49 states — 1,146 direct wholesale accounts plus TJ Maxx & Marshalls.
471,000+ units — and
still compounding.
(FORECAST)
3,700+ doors. 49 states.
Wholesale partners in 21 states.
Retail reach in 49.
Made for textured hair —
and the shelf it sells from.
The formulas, sizes, and price points are built for that aisle.
The market is big.
The shelf is bigger.
U.S.-led natural hair care market, 2024 → 2034 — compounding 9.6% a year.
of beauty supply product sales are haircare — the biggest product wall in the store.
textured hair care grows 4.7%/yr against 2.7% for total haircare — it expands at nearly twice the pace.
of category shoppers prefer natural & chemical-free formulas — exactly where we live.
Oils · cleansers · styling · scalp
- Bought again and again. Hair care and styling are replenishment categories with recurring purchase patterns.
- Scalp care is posting double-digit growth in beauty supply — detox scrubs, pre-shampoo oils, serums.
- Prestige hair +11% dollars, +8% units in H1 2026 — among the fastest-growing beauty categories.
- Oils & hair dress are a "quiet powerhouse," gaining with Gen Z and multicultural shoppers.
Wigs · extensions · tools · accessories
- Bought occasionally. Tools, appliances and accessories are one-time or infrequent purchases, not replenishment.
- Excluded from category sizing. Mintel's Black haircare market explicitly excludes wigs, weaves, extensions and accessories.
- Migrating online. E-commerce now takes 43% of hair-extension sales — colour-matching and selection move to screens.
- Higher ticket, lower frequency — harder to build a predictable reorder cadence around.
The category that keeps customers coming back
is the one we already sell.
Protective styling is now the leading sales driver at beauty supply — braid sprays, scalp oils, mousses and edge gels. Styling products already over-index in this shopper base: 35% of Black haircare sales versus 16% of total haircare. Our five lines sit entirely inside that replenishment band — oils, cleansers, mists and gels — not in the occasional-purchase aisle.
Your customer already
knows these ingredients.
of Black consumers wore natural, chemical-free styles in the past year.
actively avoid unhealthy haircare products.
of U.S. consumers prefer natural ingredients.
Five lines. Every one
earns its shelf space.
100% Batana Oil
The 2 oz and 4 oz oils are 100% single-ingredient batana oil. The Turmeric Balm is a blended formula containing batana oil, turmeric, jojoba, and other ingredients.
Reviewers report softer, fuller-looking hair with less breakage and frizz — and it rinses clean without a greasy finish.
The category’s volume sellers are heat-refined and mass-produced overseas; ours is cold-pressed and genuinely Honduran, and it earns 4.4★ on Amazon.
2 fl oz · $10
4 fl oz · $17
w/ Turmeric · $11
Rosewater Mist
A true hydrosol — 100% Rosa Damascena flower water, distilled in Korea with no alcohol, oils or synthetic fragrance.
Hydration is the most-mentioned theme in its reviews: a weightless mist that refreshes skin and revives locs and protective styles between wash days.
Most “rose water” on the wall is water blended with rose oil or extract. At 4.6★ this is our most-reviewed line — a proven repeat purchase.
2 fl oz · $5
4 fl oz · $10
8 fl oz · $15
32 fl oz · $40
Turmeric Care
Turmeric root extract carried across three steps — cleanse, exfoliate, nourish — for face, body and scalp.
Brighter, more even-looking tone. Curcumin inhibits tyrosinase and MITF, and a published trial reduced the appearance of hyperpigmented spots by 14.16% at 4 weeks.
Brightening is why this line sells, and prestige turmeric sits far above beauty supply price points. The foam cleanser leads at 4.7★, its built-in brush the most-mentioned feature.
Cleanser · $10
Scrub · $13
Oil · $10
Batana Hair Care
Batana oil, turmeric root and hydrolyzed proteins across shampoo, conditioner and weekly mask.
Batana alone runs heavy and oil-forward; turmeric balances it. Reviewers describe a rich lather that leaves hair soft and shiny with a light finish, not stripped.
Competitors sell batana as a single oil — a full wash system is still rare on the wall, and it turns one purchase into three replenishment SKUs for accounts already moving our oil.
Shampoo · $12
Conditioner · $12
Hair Mask · $15
Loc Star Braid & Loc Gel
99%-water aloe vera base — silicone-free, alcohol-free and paraben-free, with no added scent or color.
One gel for braids, locs, twists, edges and slick-backs. “No flaking, firm hold” is the recurring review, with several reporting twists that last about a week longer.
Already chosen by barbers, beauty schools and braiding artists — professional pull that sells the retail jar. Competing gels run 50+ ingredients; ours is a short, stable list.
3.4 oz · $6
16 oz · $17
30 oz · $30Test the shelf before
you commit to it.
100% Batana Oil
Rosewater Mist
Included with every opening order
Samples ship alongside your first order at no separate ask — no minimum, no extra line item to negotiate.
Trial a new line before you scale
Put a new line in a handful of doors first. We support the test with product so you can judge sell-through before committing chain-wide shelf space.
Read your shoppers at the counter
Counter minis turn browsers into first purchases — and give your team real in-store reaction before the reorder decision.
Start with a proven
opening order.
- Wholesale price list & opening bundle — case packs, display-ready sets & planograms.
- Low minimums, fast turnaround — U.S. warehouse, quick reorders, no long commitments.
- Marketing support — content and social assets.
- Sample support — minis and testers with every opening order.