Natural beauty,
proven at wholesale.
The numbers your buyers
ask for first.
Units ordered wholesale across the six lines in this proposal.
Amazon ratings across the line · 4.2–4.7★ across listings. Customers reorder, and they say so.
Retail doors in 49 states — 1,146 direct wholesale accounts plus TJ Maxx & Marshalls.
471,000+ units — and
still compounding.
(FORECAST)
3,700+ doors. 49 states.
Wholesale partners in 21 states.
Retail reach in 49.
Made for textured hair —
and the shelf it sells from.
The formulas, sizes, and price points are built for that aisle.
The market is big.
The shelf is bigger.
U.S.-led natural hair care market, 2024 → 2034 — compounding 9.6% a year.
of beauty supply product sales are haircare — the biggest product wall in the store.
textured hair care grows 4.7%/yr against 2.7% for total haircare — it expands at nearly twice the pace.
of category shoppers prefer natural & chemical-free formulas — exactly where we live.
Oils · cleansers · styling · scalp
- Bought again and again. Hair care and styling are replenishment categories with recurring purchase patterns.
- Scalp care is posting double-digit growth in beauty supply — detox scrubs, pre-shampoo oils, serums.
- Prestige hair +11% dollars, +8% units in H1 2026 — among the fastest-growing beauty categories.
- Oils & hair dress are a "quiet powerhouse," gaining with Gen Z and multicultural shoppers.
Wigs · extensions · tools · accessories
- Bought occasionally. Tools, appliances and accessories are one-time or infrequent purchases, not replenishment.
- Excluded from category sizing. Mintel's Black haircare market explicitly excludes wigs, weaves, extensions and accessories.
- Migrating online. E-commerce now takes 43% of hair-extension sales — colour-matching and selection move to screens.
- Higher ticket, lower frequency — harder to build a predictable reorder cadence around.
The category that keeps customers coming back
is the one we already sell.
Protective styling is now the leading sales driver at beauty supply — braid sprays, scalp oils, mousses and edge gels. Styling products already over-index in this shopper base: 35% of Black haircare sales versus 16% of total haircare. Our six lines sit entirely inside that replenishment band — oils, cleansers, mists, gels and post-shave — not in the occasional-purchase aisle.
Your customer already
knows these ingredients.
of Black consumers wore natural, chemical-free styles in the past year.
actively avoid unhealthy haircare products.
of U.S. consumers prefer natural ingredients.
Six lines. Every one
earns its shelf space.
100% Batana Oil
The 2 oz and 4 oz oils are 100% single-ingredient batana oil. The Turmeric Balm is a blended formula containing batana oil, turmeric, jojoba, and other ingredients.
Reviewers report softer, fuller-looking hair with less breakage and frizz — and it rinses clean without a greasy finish.
The category’s volume sellers are heat-refined and mass-produced overseas; ours is cold-pressed and genuinely Honduran, and it earns 4.4★ on Amazon.
2 fl oz · $10
4 fl oz · $17
w/ Turmeric · $11
Rosewater Mist
A true hydrosol — 100% Rosa Damascena flower water, distilled in Korea with no alcohol, oils or synthetic fragrance.
Hydration is the most-mentioned theme in its reviews: a weightless mist that refreshes skin and revives locs and protective styles between wash days.
Most “rose water” on the wall is water blended with rose oil or extract. At 4.6★ this is our most-reviewed line — a proven repeat purchase.
2 fl oz · $5
4 fl oz · $10
8 fl oz · $15
32 fl oz · $40
Turmeric Care
Turmeric root extract carried across three steps — cleanse, exfoliate, nourish — for face, body and scalp.
Brighter, more even-looking tone. Curcumin inhibits tyrosinase and MITF, and a published trial reduced the appearance of hyperpigmented spots by 14.16% at 4 weeks.
Brightening is why this line sells, and prestige turmeric sits far above beauty supply price points. The foam cleanser leads at 4.7★, its built-in brush the most-mentioned feature.
Cleanser · $10
Scrub · $13
Oil · $10
Batana Hair Care
Batana oil, turmeric root and hydrolyzed proteins across shampoo, conditioner and weekly mask.
Batana alone runs heavy and oil-forward; turmeric balances it. Reviewers describe a rich lather that leaves hair soft and shiny with a light finish, not stripped.
Competitors sell batana as a single oil — a full wash system is still rare on the wall, and it turns one purchase into three replenishment SKUs for accounts already moving our oil.
Shampoo · $12
Conditioner · $12
Hair Mask · $15
Loc Star Braid & Loc Gel
99%-water aloe vera base — silicone-free, alcohol-free and paraben-free, with no added scent or color.
One gel for braids, locs, twists, edges and slick-backs. “No flaking, firm hold” is the recurring review, with several reporting twists that last about a week longer.
Already chosen by barbers, beauty schools and braiding artists — professional pull that sells the retail jar. Competing gels run 50+ ingredients; ours is a short, stable list.
3.4 oz · $6
16 oz · $17
30 oz · $30
True Skin Aftershave
Witch hazel, tea tree and menthol — an alcohol-free botanical base, with no isopropyl alcohol and no acetylsalicylic acid (aspirin).
A lightweight splash for razor bumps and ingrown hair that cools without the sting and absorbs with no sticky residue, including on sensitive skin.
Tend Skin leads the category, but isopropyl alcohol is its first ingredient — and 756 of the 916 reviews mentioning smell are negative. True Skin delivers the same result on a gentler, alcohol-free botanical base, and at a better price per ounce.
4.4 fl oz · $15Test the shelf before
you commit to it.
True Skin After Shave
100% Batana Oil
Rosewater Mist
Included with every opening order
Samples ship alongside your first order at no separate ask — no minimum, no extra line item to negotiate.
Trial a new line before you scale
Put a new line in a handful of doors first. We support the test with product so you can judge sell-through before committing chain-wide shelf space.
Read your shoppers at the counter
Counter minis turn browsers into first purchases — and give your team real in-store reaction before the reorder decision.
Start with a proven
opening order.
- Wholesale price list & opening bundle — case packs, display-ready sets & planograms.
- Low minimums, fast turnaround — U.S. warehouse, quick reorders, no long commitments.
- Marketing support — content and social assets.
- Sample support — minis and testers with every opening order.